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Ads also are aired repeatedly, or printed again and again, in the hope that sooner or later we will be reading, listening, or watching when they occur and will pay attention.comIs taking orders throughMidnight December 23For delivery by Christmas eve. Instead, the chorus sang, "It's the real thing," and where the ad would ordinarily have said "Coke," we heard instead the sound of the bottle being opened and the soda fizzing.com)  product, we realize that the ad led us astray.Once the product's name and slogan have been deeply embedded in the audience's memory, the advertiser can enlist the audience as an accomplice in filling one or the other into the ad, thus heightening audience participation and the persuasive impact of the mesغير مجاز مي باشدe. Our experience with the product and the experience promised in the ad are comparable.html)  on the notion that ads require repetition by promising, "Here's a soda jingle that'll stick in your head. For this reason, advertisers often create radio ads from their televised ads' audio tracks and use pictures from television ads in magazine ads. In this way ads create or underscore wants and transform them into needs to be satisfied by purchase of the advertised product. A radio ad for Sprite played GHD MK4(http://www. In one ad for Coke, for example, the announcer did not utter the word Coke.To review the functions served by name recognition, differentiation, association, participation, and redundancy, we will analyze in the following case study an ad (Figure 7.3) created to market the Campaign for Tobacco-Free Kids. FREE DELIVERY, NEXT DAYIt's our policy!Every product!Free delivery. Consequently, most ads are highly redundant: they repeat the same claim visually and verbally, underscoring the claim in the slogan and whenever possible in the packaging and in the name of the product as well.COMFree Delivery